As part of a key regeneration project for the east end of Oxford Street, Frogmore and Land Securities are to deliver a 145,000 square foot landmark retail development. The site offers the challenge of a dense urban infill scheme with the complexity of demolition and intervention of the contemporary new build facade to Oxford Street with the restoration and protection of the Grade II listed old Lyons Tea House. Project Oriana is seen as the much needed catalyst for regeneration and will herald a new and exciting future for retail trading to the east end of Oxford Street.